Firstly, if you are new to the Video Hero Newsletter - welcome!
So I was invited (for the second time) onto the Small Business Big Marketing "Australia's #1 Marketing Show"
You can catch my Episode here. Please leave a nice comment if you want :)
I talk about Vlog Style Marketing - which is one of my favorite things right now.
It's like Vlogging - but for lazy people!
TIP: The Pre-interview
Tim Reid - who runs the site and podcast is a Pro, he sounds like one too .. and he made it fun, even if it meant booking a 10pm slot to fit the Melbourne / London time difference.
Tim asked to Skype exactly a week earlier to touch base and go over the topic and best questions to maximise the time we had on the actual recording.
Not many folks do this .. but I can tell you from Directing TV shows - it's common in TV too.
So if you are planning any Video (or Audio) interviews, Promo videos with clients, Live Videos etc. then you should definitely talk in advance (aka do a Pre-interview)...
I was just checking my Vimeo Pro Account.
I have made 1,095 Videos .. but I only have 6 followers!
"What is this madness? What a flop you are Jules!"
The reason is .. 99.9% are set to Private - they are Online Course tutorials, or Sales Videos or Welcome Videos related to PAID FOR Online Courses.
What's my point here? Certainly it's not that you shouldn't be creating Free content and Free training and showing your awesomeness.
But what worries me is folks who are so obsessed with creating Free Videos and how many YouTube subcribers they have - they never actually put anything behind a paywall.
They are scared or paralysed by the notion of charging, or they keep waiting until they have 10000 YouTube Subscribers (insert names of other social networks here) before they create anything to sell - or dare mention they have something to buy.
Forget that - you can't truly profit from Educational Video (please don't rely on Adsense) if you don't have this ..
Clue: it isn't a fancy...
Here's some updates from this week ....
So I have no idea who first came up with this phrase "All Business is Show Business" ... but I agree!
It's a perfect message for Video Heroes .. because Online Video is the child of TV and before that the Movies ... where Entertainment is King.
You need to tap into the Emotion of your prospects and buyers not just provide the service. Video is the best way to do this.
Scott McKain has a book on this topic. To quote an article of his:
"The fact is, people rarely remember the details.
But they will remember how something made them feel.
And that’s why ALL business is “show business!"
So in your Videos:
I pass on a lot of new products in the Video space .. too much hype and too many copycat Video Creators out there.
But I must say I am liking LiveReach (Take pre-recorded Videos and broadcast them 'As Live' on FB and YouTube)
Go watch my demo Video https://www.videohero.com/p/tools
I bought it a few days back .. and every time I have re-broadcast 'As Live' my email list has grown. A clear return on a small, one-time investment.
Live Videos grab attention in the feed! I was having dinner at the time :)
But to be clear I stated in the description the Video was 'Pre-recorded'. You can answer questions via comments as it goes out (without juggling 2 things at once) or pick them up later.
I got an email this week from Product Launch Guru - Jeff Walker. He uses a lot of Video in his launches and Content Marketing.
The subject line caught my eye: 'six gurus get into a gondola'. He filmed it in a Gondola during his Mastermind. It says 'Bonding' to me - congruent to the notion of Masterminds.
The takeaway .. if you are worried your Business talking heads, interviews and chats are boring looking, then try and choose a congruent but unusual location to film in.
On your yacht :), about to bungee, on the ski slopes, or failing that just walking your dog. You get the drift.
This immediately adds some interest and originality to both the Video and the Email subject line - then deliver some wisdom too of course. WIN!
Speaking of which .. as as you know I ran a Giveaway Mic Contest (closed). In case you missed it I announced the Winner via this Video.
The Winner was Canadian Correction Officer Shane Anderson.
Shane writes: "This is fantastic...
Wow! There is a lot going on in the Video World .. I'll try to keep this snappy ...
Instagram TV (IGTV)
Did you notice that Instagram has rolled out IGTV .. you can access it and create your own channel via your Instagram app or watch via a dedicated IGTV app!
You now get up to one hour upload length if you have a large following or 10 mins otherwise.
The great news is you can add multiple links in the description to DRIVE TRAFFIC!
I recommend swiping quickly through Video on the App to generate content ideas (which is also great fun) .. you can see how the whole world is trying to embrace this potential YouTube competitor (Ads and monetization coming soon) and get a handle on the best use of the vertical format.
Clearly the vertical format is tailor made if you are shooting on your Smartphone .. and handy if you want to show your legs :) Like in the fitness niche I mean!
TIP: Editing Vertical on a desktop Editor like ScreenFlow? You can set a 1920 tall x 1080 wide canvas...
Ok I do NOT want to get all Political here! Let's step above .. and analyse.
So this week in Singapore .. President Donald Trump showed Supreme Leader Kim Jong Un a Video on his iPad to help him get the message ... it has caused quite a stir :)
One Film Critic described the Video as like an 'iMovie App trailer!' Ouch! they should have used ScreenFlow :)
A Video Production Company called 'Destiny Pictures' in California had their InBox explode because the Video began with the caption .... 'A Destiny Pictures Production' But in fact - they had zero involvement in the Video!
Apparently if you believe this report, the Production Company name in the Video was made up by the actual Producers, The National Security Council, as a play on words to hint how the future could be. Shouldn't they have checked if it existed as a real company beforehand?
Aside from that .. I wonder if the Video is quite clever in it's own odd way.
It actually IS made...