So .. Vacation season is GO!
I will be heading to the Island of Mallorca, Spain - how about you?
Now you may think vacations are only for spending quality time with your friends and family & sipping your favorite beverage by the beach ..
But .. they are also handy for shooting at least ONE useful Video for your Business!
You see on vacation you usually have access to better locations, better shooting conditions and fresh inspiration.
So seize the chance, and the cool thing is ... you don't need to carry cumbersome cameras .. your iPhone / Smartphone will do nicely!
Make it feel personal and like a Vacation Video.
But how to link your Business niche with your Vacation?
Here's some examples (I came up with quickly) for Videos that Business folks could make ..
The Driving instructor
Why you should learn to Drive a Manual (stick shift) car?
You are outside the Car Hire shop on vacation and explain that they only stock 10% Automatic cars, all are usually booked well in advance but...
So time for a catch up ..
At the recent VidCon event, YouTube made some announcements .. I'll keep it brief:
1. Premieres - A landing page you can build in anticipation of a new Video release, then watch the video with your audience (the Premiere can be monetized via Superchat donations)
Is it useful? Is it mainly for Premieres of Music Videos, Film trailers or for famous Influencers? Good questions.
Maybe .. but how about using it for a peak at your new course or upcoming event or new behind the scenes of your business Video series? We'll wait and see.
Since the Video showcased is edited and polished .. there is none of the pressure of Live. You can focus on the interaction.
2. Channel memberships (100k subs required) - Eligible Creators can offer paid for ($4.99/mo) subscriptions right inside of YouTube for their tribe to access exclusive content, like posts, live streams, videos and emojis.
This comes hot on the heels of Facebook enabling select FB Groups to...
Can you Shoot quality Green Screen on a Smartphone? .. The answer is YES you can!
I have just added a New super focussed mini-course inside the NEW Video Hero Membership!
It's all about how to Shoot and Edit Green Screen.
I used my iPhone and ScreenFlow .. but you could adapt this training to your own tools ..
I only filmed in a small room at home (no studio required) ..
But using Video Hero hacks I got a result like this ..
Green Screen is real handy to ..
.. switch out backgrounds to keep your Videos moving and reset your viewers attention (like TV shows do)
.. saves you having to own lots of large background rolls and fabrics
.. no need to own a HUGE house or office space, you can be in a studio flat and look like you own a mansion :)
.. get that DSLR pro-style blurred background look on an iPhone without buying a new camera!
You can make your Videos look PRO on a budget, even make your self tiny to allow space for text and screencasts ...
You can also layer Green Screen...
Let me cut to the chase ..
Much as I like to geek out on a good piece of Video gear .. what annoys me is Gear Obsession, and roaming from one Gear review video to the next wondering if you should even bother with making a Video unless you have exactly the right gear :(
Those Gear reviewers do an awesome job with getting their own Videos Ranked via keywords and earning revenue from Ads and affiliate links.
Of course, in moderation, when you are after a specific bit of gear, seeing it in action and hearing a reviewers opinion is certainly useful.
But if you overdose on reviews you end up constantly spending money not earning it (they do!)
>> Earn from Video << Full training for Members inside!
What I like way more is using the gear you already own to create an Asset that can pay for lots more gear, and in fact pay for your house and vacation!
So, the Best Video Accessory (and excuse the verbal twist here) is having your own Online...
I hope you had a great week ...
Here's a catch up ..
I found this Post really interesting .. it's an income breakdown from Kara and Nate who are Full-time Travel Vloggers.
There are a few Internet Marketers who share their income reports, but to see how it breaks down for these Video Creators is useful.
They have 220k YouTube subscribers which is big - but not that big!
In short .. (I'll mention just 3 of the Income streams)
First quarter (Jan - Mar) 2018
YouTube Ad revenue $14,184
Patreon & Paypal $6,501
Travel Hacker Online Course $8,675
You can check the rest and also the expenses yourself .. but I think you will be inspired by their multiple sources of income, lessening the risk.
Yes, the Ad revenue is impressive - but I think having an Online Course with an email list of buyers (they promote as an affiliate too) is great insurance against any sudden changes with YouTube that could crush Ads revenue and dent their income!
Hint: that's one reason why I teach my folks to...
I watched a Video a few days ago and the software I saw looked too GOOD to be TRUE!
So I downloaded the FREE demo (Mac only) to give it a go ... and guess what a surprise .. it is that GOOD!
>> Go Watch this 90 seconds Video <<
Go watch a short Video to see it in action ..and the icing on the cake is the FREE trial so you can test it for yourself!
It's a WIN WIN if you create this particular kind of Video .. (and you really should!)
Most software in this space either is over complicated, comes with monthly fees or a high one-time fee .. but NOT this one!
It's a LOW one-time fee! (Plus you have the coupon)
Super simple, it's been recently upgraded with new features and I had it up and running in just a few minutes.
>> Go Watch this Video <<
You can thank me later!
So .. I thought I'd send you ONE tip today .. listen up!
If you shoot Reality / Documentary style, on the fly then this is for you.
But.. even if you only shoot this style of Video at a Birthday Party or on Vacation then this is still relevant too. (That's everyone!)
Regardless of the subject matter - you need to put your Directors cap on whenever you film.
When events are unfolding fast and people's reactions are unrepeatable.. you need to keep this is mind:
'Which shots can I pick up later and what MUST I grab NOW?'
Meaning .. are there shots that are critical to get? .. So I need to point the camera at them, and NOT point at something else less important that I can get later or even before.
Let me explain ... this might take some concentration. So in a minute you'll watch a Vlog extract from Tanner Fox .. might not be your kind of thing (there are bleeps), but he has millions of subs and is a talented Vlogger for sure.
So anyway, I spotted this incident where things nearly went...
One question I often get asked about Creating & Selling Big Hit Online Courses made with Video ...
"Jules - There are so many Video courses on a similar topic to mine out there - Why would someone choose to learn from ME?"
Let me help ..
When I decided to teach what I had learned about Online Courses (I have sold around 7,000!) .. I looked around and obviously there are many courses out there about Online Courses, several in the $997 - $1997 price range!
But when I looked at the folks who had created them I didn't feel that much affinity with them as a teacher.
I am going to paint a broad picture here ... since I respect all of them.
Let me paint a caricature instead:
1. The Business / Financial coach
They started with an Online Business already, they weren't short of cash and they don't make their own Videos but have a team. They latched onto the big NEED of people wanting to create an Online Course and they are brilliant at filling that need. They wear suits a lot :) and I...
Ok, a quick catch up with the World of Video Hero.
On Saturday I went to the hugely popular Comic Con event in London .. not that it's my 'cup of tea' but it was my Son's treat to attend the event for his 12th Birthday!
In fact I was pretty clueless when it came to identifying the characters, but ever fearless I decided to Livestream my incompetence :)
Tip: If you don't know the topic well you can be honest, and make the Stream about you trying to figure out what you are seeing. Be transparent.
I have shared the Livestream (from my personal feed) to my Video Hero FB Page. The Audio goes weird at some points .. but the Wifi in the venue held up ok.
Pictured below was the gear I used. I went for lightweight and simple. In a very noisy environment like an Expo - using an external mic is key.
I know I focus on Video here .. but I do...
This week I caught a great Interview with Scott Devine who runs a huge How to Play Bass - 7 figure Membership site that has grown to 30,000 paying Members.
The Big Video Takeaway I picked up (which totally aligns with my own experiments) ...
Informal Vlog style Videos mixed in with Tutorials and Education WORK!
Scott mentions how he used to shoot his Free Video tips & tutorials for YouTube in a glossy style, DSLR, multi-camera sometimes, well lit, formal.
But he noticed a lot of people doing the same thing and his channel growth had slowed too.
He then got inspired to go more casual, Vlog style, show some behind the scenes & glimpses of his family and mix it in with his Free Educational Videos (that drive masses of traffic to his Membership site)
Watch an example here.
He uses a Point and shoot camera (sometimes recording Audio separately) - but your iPhone would do exactly the same job :)
After he made the style change .. his stats shot through the roof!
His channel grew ...