Wow! There is a lot going on in the Video World .. I'll try to keep this snappy ...
Instagram TV (IGTV)
Did you notice that Instagram has rolled out IGTV .. you can access it and create your own channel via your Instagram app or watch via a dedicated IGTV app!
You now get up to one hour upload length if you have a large following or 10 mins otherwise.
The great news is you can add multiple links in the description to DRIVE TRAFFIC!
I recommend swiping quickly through Video on the App to generate content ideas (which is also great fun) .. you can see how the whole world is trying to embrace this potential YouTube competitor (Ads and monetization coming soon) and get a handle on the best use of the vertical format.
Clearly the vertical format is tailor made if you are shooting on your Smartphone .. and handy if you want to show your legs :) Like in the fitness niche I mean!
TIP: Editing Vertical on a desktop Editor like ScreenFlow? You can set a 1920 tall x 1080 wide canvas...
Ok I do NOT want to get all Political here! Let's step above .. and analyse.
So this week in Singapore .. President Donald Trump showed Supreme Leader Kim Jong Un a Video on his iPad to help him get the message ... it has caused quite a stir :)
One Film Critic described the Video as like an 'iMovie App trailer!' Ouch! they should have used ScreenFlow :)
A Video Production Company called 'Destiny Pictures' in California had their InBox explode because the Video began with the caption .... 'A Destiny Pictures Production' But in fact - they had zero involvement in the Video!
Apparently if you believe this report, the Production Company name in the Video was made up by the actual Producers, The National Security Council, as a play on words to hint how the future could be. Shouldn't they have checked if it existed as a real company beforehand?
Aside from that .. I wonder if the Video is quite clever in it's own odd way.
It actually IS made...