There’s a big dividing line between Video hobbyists and Entrepreneurs who make Videos.
I have been watching some Gimbal Videos recently on YouTube and they seem high on eye candy but low on purpose.
Meaning .. knowing how to film pretty videos with a low cost gimbal is fun ... but you stay poor :)
What’s missing for me is how to apply these cool video tools at our disposal to magnify our message and reach as a Business Owner.
Let’s turn geekery into actual goals!
You see better videos can have a transformative effect on your Business.
With that in mind .. I just added a new course inside the Video Hero Membership called 'Gimbal Magic'!
If you don't know what a gimbal is .. here is a picture. This gadget keeps your iPhone super steady and helps you shoot Hollywood style Videos for a low cost.
My course is not specific to any one Gimbal - I mention several.
The beauty is .. I tailored the course to folks who make Business Oriented Videos and want to...
Before we get onto Drones ..
Did you watch the fight last night?
Did you pay for it? :)
KSI v Logan Paul I am talking about of course.
I am making no judgement here on the two individuals and whether YouTube should have banned Logan Paul after his terrible Japan Video.
BUT .. all I can say it that the Event was quite a phenomenon .. two YouTubers who built 18 million (!) or so subscribers each on the platform .. created a HUGE 'Pre-launch' buzz around a Live event using their Vlog channels and fans .. that crossed over to mainstream News Media and they monetized via Pay Per View on YouTube.
$10 a ticket with an estimated 800,000 people paying to watch the Live stream, 15,000 tickets sold to watch inside the stadium! ... That's a lot of $$$$$$$!
(Apparently another 1.2m watched pirated streams on Twitch and elsewhere)
To me this just embodied (albeit on a huge scale) the Power of building your own audience and interaction via Social Video and then charging for Premium Video!
So, a quick update from Spain!
I recently signed up to an Email List and the confirm Email I received contained a useful Gif!
You see an issue right now is getting Emails you send to your subscribers out of their Gmail Promotions tab and into the Primary tab where they are more likely to be read.
Even if you are sending Newsy Emails full of goodness and low on promotion - you can still end up under Promos for many different reasons.
So here is my own GIF showing you what to do .. if my Email landed in your Promo folder, please (if you wish) drag it from your Promo to your Primary Folder then click YES to future Emails.
Using the app? Press down on Email to select it .. then .. top right corner ... move to ..
That way you won't miss my mails! You can always drag it back if you want.
You see GIF's do have a use other than just fun memes, and the fact they can be compressed small and added inside Emails is like having a mini-Video inside your message.
You can easily create a GIF like...
Can you Shoot quality Green Screen on a Smartphone? .. The answer is YES you can!
I have just added a New super focussed mini-course inside the NEW Video Hero Membership!
It's all about how to Shoot and Edit Green Screen.
I used my iPhone and ScreenFlow .. but you could adapt this training to your own tools ..
I only filmed in a small room at home (no studio required) ..
But using Video Hero hacks I got a result like this ..
Green Screen is real handy to ..
.. switch out backgrounds to keep your Videos moving and reset your viewers attention (like TV shows do)
.. saves you having to own lots of large background rolls and fabrics
.. no need to own a HUGE house or office space, you can be in a studio flat and look like you own a mansion :)
.. get that DSLR pro-style blurred background look on an iPhone without buying a new camera!
You can make your Videos look PRO on a budget, even make your self tiny to allow space for text and screencasts ...
You can also layer Green Screen...
Firstly, if you are new to the Video Hero Newsletter - welcome!
So I was invited (for the second time) onto the Small Business Big Marketing "Australia's #1 Marketing Show"
You can catch my Episode here. Please leave a nice comment if you want :)
I talk about Vlog Style Marketing - which is one of my favorite things right now.
It's like Vlogging - but for lazy people!
TIP: The Pre-interview
Tim Reid - who runs the site and podcast is a Pro, he sounds like one too .. and he made it fun, even if it meant booking a 10pm slot to fit the Melbourne / London time difference.
Tim asked to Skype exactly a week earlier to touch base and go over the topic and best questions to maximise the time we had on the actual recording.
Not many folks do this .. but I can tell you from Directing TV shows - it's common in TV too.
So if you are planning any Video (or Audio) interviews, Promo videos with clients, Live Videos etc. then you should definitely talk in advance (aka do a Pre-interview)...
Ok I do NOT want to get all Political here! Let's step above .. and analyse.
So this week in Singapore .. President Donald Trump showed Supreme Leader Kim Jong Un a Video on his iPad to help him get the message ... it has caused quite a stir :)
One Film Critic described the Video as like an 'iMovie App trailer!' Ouch! they should have used ScreenFlow :)
A Video Production Company called 'Destiny Pictures' in California had their InBox explode because the Video began with the caption .... 'A Destiny Pictures Production' But in fact - they had zero involvement in the Video!
Apparently if you believe this report, the Production Company name in the Video was made up by the actual Producers, The National Security Council, as a play on words to hint how the future could be. Shouldn't they have checked if it existed as a real company beforehand?
Aside from that .. I wonder if the Video is quite clever in it's own odd way.
It actually IS made...