Firstly, if you are new to the Video Hero Newsletter - welcome!
So I was invited (for the second time) onto the Small Business Big Marketing "Australia's #1 Marketing Show"
You can catch my Episode here. Please leave a nice comment if you want :)
I talk about Vlog Style Marketing - which is one of my favorite things right now.
It's like Vlogging - but for lazy people!
TIP: The Pre-interview
Tim Reid - who runs the site and podcast is a Pro, he sounds like one too .. and he made it fun, even if it meant booking a 10pm slot to fit the Melbourne / London time difference.
Tim asked to Skype exactly a week earlier to touch base and go over the topic and best questions to maximise the time we had on the actual recording.
Not many folks do this .. but I can tell you from Directing TV shows - it's common in TV too.
So if you are planning any Video (or Audio) interviews, Promo videos with clients, Live Videos etc. then you should definitely talk in advance (aka do a Pre-interview)...
Ok I do NOT want to get all Political here! Let's step above .. and analyse.
So this week in Singapore .. President Donald Trump showed Supreme Leader Kim Jong Un a Video on his iPad to help him get the message ... it has caused quite a stir :)
One Film Critic described the Video as like an 'iMovie App trailer!' Ouch! they should have used ScreenFlow :)
A Video Production Company called 'Destiny Pictures' in California had their InBox explode because the Video began with the caption .... 'A Destiny Pictures Production' But in fact - they had zero involvement in the Video!
Apparently if you believe this report, the Production Company name in the Video was made up by the actual Producers, The National Security Council, as a play on words to hint how the future could be. Shouldn't they have checked if it existed as a real company beforehand?
Aside from that .. I wonder if the Video is quite clever in it's own odd way.
It actually IS made...