I often get asked about the best tools for selling video courses, memberships and coaching.
As you probably know, I use an all-in-one platform called Kajabi that has an in built shopping cart.
But .. I know a lot of folks do not want an all-in-one and want to piece together the best tools into their own stack.
Well .. if I wasn't using Kajabi and was looking for a superior but low cost shopping cart .. I would without hesitation choose ThriveCart.
(nb. Even if you use Kajabi or Teachable or Thinkific & more .. you can still integrate with ThriveCart.)
I have used ThriveCart as a customer and as an affiliate promoting folks who sell their products via ThriveCart.
I also know my online colleagues are super happy with it too.
ThriveCart's feature set rocks:
It has more...
This week I noticed a lot of buzz around a thumbnail creator .. so I bought it for myself to give it a spin!
It's a super low fee .. but, beyond the hype - is it any good?
The Sales Page is a little over the top .. with a typical 'Voiceover for hire' on the Sales Video.
BUT .. who cares? All I wanted to know .. does it work and is it useful to add to your Video toolkit?
The answer from testing it within the last hour .. is YES!
The one below was my first attempt :) (joke test)
Thumbnails are crucial to get your Videos watched .. wherever they may be .. it's not just on YouTube, you can use this tool for your Online Course and Sales Videos too.
I bought the FE (front end) offer .. just so you know ... there ARE a few reasonably priced upsells to a template club, agency rights and training so please do not get MAD at me because you have to click through several upsell pages! The pain is worth it!
I got over 100 templates in the front end for...
E-commerce and Video go hand in hand!
How so? Well Video is one of the best ways to show how your Products actually work, to capture testimonials and customers using them and to create Video Ads and stories for Social Media showcasing them in action.
Video simply works!
But what platform to choose to launch an E-commerce business with?
I have recently been demoing a brand new solution that is keenly priced - ideal if you want to keep your overheads low.
GrooveKart is a new all in one Shopify E-commerce competitor.
With GrooveKart you get several apps and selling tools that you would usually pay separately for with other platforms, these extras bump up your monthly fee before you even get going. Not so with GrooveKart!
Go study the page .. watch the DEMO and make your own mind up ..
Click Here >> GrooveKart!
If you decide to sign up to GrooveKart .. I am adding a Bonus!
Choose from ONE of the following:
1. Motion Hero Pack 1 (300 Motion Graphics for your Videos)...
There’s a big dividing line between Video hobbyists and Entrepreneurs who make Videos.
I have been watching some Gimbal Videos recently on YouTube and they seem high on eye candy but low on purpose.
Meaning .. knowing how to film pretty videos with a low cost gimbal is fun ... but you stay poor :)
What’s missing for me is how to apply these cool video tools at our disposal to magnify our message and reach as a Business Owner.
Let’s turn geekery into actual goals!
You see better videos can have a transformative effect on your Business.
With that in mind .. I just added a new course inside the Video Hero Membership called 'Gimbal Magic'!
If you don't know what a gimbal is .. here is a picture. This gadget keeps your iPhone super steady and helps you shoot Hollywood style Videos for a low cost.
My course is not specific to any one Gimbal - I mention several.
The beauty is .. I tailored the course to folks who make Business Oriented Videos and want to...
This Video idea is flying .. it caught my imagination and I dived straight in!
It's called TXT Video. link to product
I signed up to test it myself! (Video above. Note: contest closed)
My thinking here .. Act quick .. get some Videos out there! (That's what I am doing!)
So what is TXT Video?
It's a simple way to create fun Text style conversations then export as a Video and publish (or include in other Videos you edit.) It's Cloud based, nothing to download (accept your final Videos!)
I think TXT Video will work great for:
On Wednesday I went to a Facebook event in London called 'Community Boost' and they shared amazing stats about how conversion rates on your site shoot up if folks have first interacted with you on Facebook...
Before we get onto Drones ..
Did you watch the fight last night?
Did you pay for it? :)
KSI v Logan Paul I am talking about of course.
I am making no judgement here on the two individuals and whether YouTube should have banned Logan Paul after his terrible Japan Video.
BUT .. all I can say it that the Event was quite a phenomenon .. two YouTubers who built 18 million (!) or so subscribers each on the platform .. created a HUGE 'Pre-launch' buzz around a Live event using their Vlog channels and fans .. that crossed over to mainstream News Media and they monetized via Pay Per View on YouTube.
$10 a ticket with an estimated 800,000 people paying to watch the Live stream, 15,000 tickets sold to watch inside the stadium! ... That's a lot of $$$$$$$!
(Apparently another 1.2m watched pirated streams on Twitch and elsewhere)
To me this just embodied (albeit on a huge scale) the Power of building your own audience and interaction via Social Video and then charging for Premium Video!
So .. Vacation season is GO!
I will be heading to the Island of Mallorca, Spain - how about you?
Now you may think vacations are only for spending quality time with your friends and family & sipping your favorite beverage by the beach ..
But .. they are also handy for shooting at least ONE useful Video for your Business!
You see on vacation you usually have access to better locations, better shooting conditions and fresh inspiration.
So seize the chance, and the cool thing is ... you don't need to carry cumbersome cameras .. your iPhone / Smartphone will do nicely!
Make it feel personal and like a Vacation Video.
But how to link your Business niche with your Vacation?
Here's some examples (I came up with quickly) for Videos that Business folks could make ..
The Driving instructor
Why you should learn to Drive a Manual (stick shift) car?
You are outside the Car Hire shop on vacation and explain that they only stock 10% Automatic cars, all are usually booked well in advance but...
So time for a catch up ..
At the recent VidCon event, YouTube made some announcements .. I'll keep it brief:
1. Premieres - A landing page you can build in anticipation of a new Video release, then watch the video with your audience (the Premiere can be monetized via Superchat donations)
Is it useful? Is it mainly for Premieres of Music Videos, Film trailers or for famous Influencers? Good questions.
Maybe .. but how about using it for a peak at your new course or upcoming event or new behind the scenes of your business Video series? We'll wait and see.
Since the Video showcased is edited and polished .. there is none of the pressure of Live. You can focus on the interaction.
2. Channel memberships (100k subs required) - Eligible Creators can offer paid for ($4.99/mo) subscriptions right inside of YouTube for their tribe to access exclusive content, like posts, live streams, videos and emojis.
This comes hot on the heels of Facebook enabling select FB Groups to...
Ok, a few little Video titbits from this Week ...
This made me want to click!
If you have an email list (hint: you need one!) then your Video views can be kickstarted with a mail out.
You send an email and you ask your folks to clickthrough and go watch your Video.
So the best way to entice them is not boring text ... it's an image you embed in your email.
But what kind of image?
I received an email from Funnel expert Russell Brunson and this was the image embedded inside the mail - it just made me want to click it.
(No need to click - it's just an example)
Take away this:
Nice job RB.
Snap your gear!
You can't deny it -...
I was just checking my Vimeo Pro Account.
I have made 1,095 Videos .. but I only have 6 followers!
"What is this madness? What a flop you are Jules!"
The reason is .. 99.9% are set to Private - they are Online Course tutorials, or Sales Videos or Welcome Videos related to PAID FOR Online Courses.
What's my point here? Certainly it's not that you shouldn't be creating Free content and Free training and showing your awesomeness.
But what worries me is folks who are so obsessed with creating Free Videos and how many YouTube subcribers they have - they never actually put anything behind a paywall.
They are scared or paralysed by the notion of charging, or they keep waiting until they have 10000 YouTube Subscribers (insert names of other social networks here) before they create anything to sell - or dare mention they have something to buy.
Forget that - you can't truly profit from Educational Video (please don't rely on Adsense) if you don't have this ..
Clue: it isn't a fancy...