Firstly, if you are new to the Video Hero Newsletter - welcome!
So I was invited (for the second time) onto the Small Business Big Marketing "Australia's #1 Marketing Show"
You can catch my Episode here. Please leave a nice comment if you want :)
I talk about Vlog Style Marketing - which is one of my favorite things right now.
It's like Vlogging - but for lazy people!
TIP: The Pre-interview
Tim Reid - who runs the site and podcast is a Pro, he sounds like one too .. and he made it fun, even if it meant booking a 10pm slot to fit the Melbourne / London time difference.
Tim asked to Skype exactly a week earlier to touch base and go over the topic and best questions to maximise the time we had on the actual recording.
Not many folks do this .. but I can tell you from Directing TV shows - it's common in TV too.
So if you are planning any Video (or Audio) interviews, Promo videos with clients, Live Videos etc. then you should definitely talk in advance (aka do a Pre-interview)...
I pass on a lot of new products in the Video space .. too much hype and too many copycat Video Creators out there.
But I must say I am liking LiveReach (Take pre-recorded Videos and broadcast them 'As Live' on FB and YouTube)
Go watch my demo Video https://www.videohero.com/p/tools
I bought it a few days back .. and every time I have re-broadcast 'As Live' my email list has grown. A clear return on a small, one-time investment.
Live Videos grab attention in the feed! I was having dinner at the time :)
But to be clear I stated in the description the Video was 'Pre-recorded'. You can answer questions via comments as it goes out (without juggling 2 things at once) or pick them up later.
I got an email this week from Product Launch Guru - Jeff Walker. He uses a lot of Video in his launches and Content Marketing.
The subject line caught my eye: 'six gurus get into a gondola'. He filmed it in a Gondola during his Mastermind. It says 'Bonding' to me - congruent to the notion of Masterminds.
The takeaway .. if you are worried your Business talking heads, interviews and chats are boring looking, then try and choose a congruent but unusual location to film in.
On your yacht :), about to bungee, on the ski slopes, or failing that just walking your dog. You get the drift.
This immediately adds some interest and originality to both the Video and the Email subject line - then deliver some wisdom too of course. WIN!
Speaking of which .. as as you know I ran a Giveaway Mic Contest (closed). In case you missed it I announced the Winner via this Video.
The Winner was Canadian Correction Officer Shane Anderson.
Shane writes: "This is fantastic...