Videos to make for your Online Course empire!

I was just checking my Vimeo Pro Account.

I have made 1,095 Videos .. but I only have 6 followers!

"What is this madness? What a flop you are Jules!"

Not so!

The reason is .. 99.9% are set to Private - they are Online Course tutorials, or Sales Videos or Welcome Videos related to PAID FOR Online Courses.

What's my point here? Certainly it's not that you shouldn't be creating Free content and Free training and showing your awesomeness.

But what worries me is folks who are so obsessed with creating Free Videos and how many YouTube subcribers they have - they never actually put anything behind a paywall.

They are scared or paralysed by the notion of charging, or they keep waiting until they have 10000 YouTube Subscribers (insert names of other social networks here) before they create anything to sell - or dare mention they have something to buy.

Forget that - you can't truly profit from Educational Video (please don't rely on Adsense) if you don't have this ..

Clue: it isn't a fancy...

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Make a Video Show!

Here's some updates from this week ....

  • Putting the Show into Business
  • Vimeo - Publish to social
  • I bought Live Reach

So I have no idea who first came up with this phrase "All Business is Show Business" ... but I agree!

It's a perfect message for Video Heroes .. because Online Video is the child of TV and before that the Movies ... where Entertainment is King.

You need to tap into the Emotion of your prospects and buyers not just provide the service. Video is the best way to do this.

Scott McKain has a book on this topic. To quote an article of his:

"The fact is, people rarely remember the details.
But they will remember how something made them feel.
And that’s why ALL business is “show business!"

So in your Videos:

  • Have more fun - use relevant props to illustrate you message. $1/£1 stores are good places to find cheap props.
  • Reveal more behind the scenes of your business. If you think you are dry - tap into the talent in your workforce, your family or even your...
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