I got an email this week from Product Launch Guru - Jeff Walker. He uses a lot of Video in his launches and Content Marketing.
The subject line caught my eye: 'six gurus get into a gondola'. He filmed it in a Gondola during his Mastermind. It says 'Bonding' to me - congruent to the notion of Masterminds.
The takeaway .. if you are worried your Business talking heads, interviews and chats are boring looking, then try and choose a congruent but unusual location to film in.
On your yacht :), about to bungee, on the ski slopes, or failing that just walking your dog. You get the drift.
This immediately adds some interest and originality to both the Video and the Email subject line - then deliver some wisdom too of course. WIN!
Speaking of which .. as as you know I ran a Giveaway Mic Contest (closed). In case you missed it I announced the Winner via this Video.
The Winner was Canadian Correction Officer Shane Anderson.
Shane writes: "This is fantastic...