Learn from a Mr.Beast Video (Editing tips)

Firstly, Happy Easter if you are celebrating ...

Today I was on the hunt for a gluten free, dairy free, sugar free Easter egg for myself!

Oh look ... I found one ... :)

So some quick tips:

Watch Videos out of your niche!

I've recently been watching a bunch of 'Mr. Beast' Videos on YouTube.

My kids don't get it .. Why would an old dude like me :) watch 20 year olds mess around and spend money like there is no tomorrow?

Did they forget I used to be a freelance MTV Director when I was younger? I love this style of video.

Even if you are an Accountant or a Funeral Director who uses video, you should always expand what you watch online to get fresh ideas.

I do admit, after a while all the fooling around in Mr. Beast videos can get tiring ... but the titles of his videos are very intriguing and the editing is very smart! Y

You can learn from his Videos even if they are not exactly your 'cup of tea'.

Take this Video 'I spent $50k on lottery tickets and won __'

In essence it's just two talking heads at a desk .. but the Editor makes it way more interesting with ...

• Zoom cuts (Jumping cutting hard from a wide to a single head).
• Zoom ins (slower zoom ins on a headshot).
• Plenty of close ups of the lottery cards.
• Text and graphics to 'sign post' the state of the challenge throughout so you you know where he is at.
• Archive (in black and white) from a previous video to illustrate what's being talked about.
• Stressing emotion by changing a second or two of footage to red.
• Using 3rd party footage / stills to break it up and emphasise humor.
• Speeding up footage to compress time.
• Several music tracks used to keep it interesting and increase mood, not just one track lazily 'wallpapered' across the whole video.

The video does feel long (probably to increase Watch Time and fit in several Ad breaks for monetization) but it's worth sticking with it for a few minutes even if you hate it, to see the different editing techniques.

The takeaway .. next time you film / edit a talking head (or heads) ... don't be boring .. think what spice can you add to make your Video standout!

Use some of the tips I just mentioned.